“At the ripe old age of, like, 21, maybe, I was basically managing two retail operations, Nicole Miller licensees that we bought,” she recalled, “and realized I was deeply unhappy with it. My brother and I were fighting a lot. That’s when I decided to go to beauty school.”
Eventually, Alli was as soon as once more in Manhattan, however this time as a full-fledged hairstylist honing her abilities beneath famend superstar hairstylist John Sahag. “I loved doing that until I didn’t,” she mentioned. While it was a “great honor” to work for Sahag, “Just after a couple years,” she mentioned, “I was like, ‘Ah, I think I want to do something else.”
That ‘one thing else’ turned growing her writing abilities as a authorized division assistant at a public relations agency. “I worked in a cubicle and I loved it,” she mentioned with amusing. “I really got that experience that I had not gotten because I didn’t go to traditional college.”
Being in New York City was additionally a private catalyst as she met her now-ex-husband, Cameron Webb, who she known as the “creative mastermind” of Drybar. Together, they moved to California, the place they welcomed two sons and, after about 5 years of elevating them at house, a cellular blowout enterprise proved to be the proper match for Alli’s subsequent stepping stone.
“Obviously, that is what ultimately turned into Drybar,” she recalled, “realizing there was this pretty massive hole in the marketplace, and there was nobody doing affordable blowouts in a cool space. It didn’t exist back then.”