If you wanted proof of simply how large on-line sports betting has become in recent months, right here it’s. FanDuel has signed a take care of Spotify to make itself the unique sports betting companion of The Ringer. Financial phrases of the deal weren’t disclosed by the businesses, however the year-long partnership will run via February 2022.
The firm says listeners will hear and see promoting from it on the podcast, in addition to its related web site, social media accounts, publication and video output. It additionally plans to host listener fantasy leagues the place followers will get to compete towards Bill Simmons, Joe House and different present hosts. While FanDuel has marketed on The Ringer earlier than, it says this newest settlement with Spotify is value greater than 3 times its earlier funding. Prior to its , the community made $15 million on podcasts in 2018.
Sports betting corporations have more and more turned to podcasts to seek out new prospects. It was solely final week DraftKings spent a to signal a distribution take care of Meadowlark Media, the manufacturing firm former ESPN host Dan Le Batard co-founded after leaving the broadcaster firstly of the yr. As a part of the deal, DraftKings will distribute The Dan Le Batard Show with Stugotz on podcast platforms, radio and TV.
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