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Twitter buys Scroll to power its upcoming subscription service | Engadget


Twitter’s plans for a subscription service are slowly coming into focus. Now, it’s acquired Scroll, that companions with publishers to enable readers to view their content material ad-free.

Scroll may play a significant position inTwitter’s forthcoming . The firm hasn’t detailed precisely how such a service will work, however has beforehand indicated e-newsletter platform Revue, which it acquired earlier this 12 months, can even characteristic closely. Scroll, which already has partnerships with publications like Vox, Rolling Stone, BuzzFeed and various native papers, may assist jumpstart these plans.

“We want to reimagine what they’ve built to deliver a seamless reading experience to our hyper-engaged audiences and allow publishers to deliver cleaner content that can make them more money than today’s business models,” Twitter wrote in a weblog put up. “As a Twitter subscriber, picture getting access to premium features where you can easily read articles from your favorite news outlet or a writer’s newsletter from Revue, with a portion of your subscription going to the publishers and writers creating the content.”

The acquisition additionally has implications for one more beloved, if area of interest, information app: Nuzzel. Scroll acquired the service, which serves up a feed of articles primarily based on what the individuals you observe on Twitter are sharing, . But the app wasn’t included within the Scroll acquisition, and will likely be this week, its homeowners mentioned. But a brand new model of the service may dwell on. Twitter VP of Product mentioned the corporate is constructing a staff to “explore how to bring the best of Nuzzel to Twitter.”

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